RyanWorking

This post is to capture a great ‘lessons learned’ running a 99Designs competition coming from the Quixey team.

1. Research – The key to a great competition is understanding how 99designs works. We highly recommend reading the information provided by 99designs along with doing some online research of your own. It also doesn’t hurt to read other peoples’ briefs, how they interacted in their competition, and what people wrote as feedback. Having a good handle on what to expect will make the competition run smoother and you’ll be better prepared.
2. Game Plan – Once we researched the hell out of it we realized that to do it right we needed to be dedicated, put in a good amount of time, and make our prize compelling enough to attract top notch designers. We ensured we had the time and were willing to make the commitment before ever launching the competition.
3. Correct Pricing – Ensure that you price your competition competitively and pre-pay to show determination. We can’t stress enough how important it is to price your competition appropriately to the difficulty of the project. Since our site is dynamic and has an added layer of complexity, we were going to price it on the higher end of the spectrum.

You can read the full post here.